WOXY.com, aka The Future of Rock and Roll suspended live broadcasts indefinitely at 10am EST today. And it looks like this will be last time, so I just wanted to say something about it.
Paige Maguire, the director of marketing WOXY brought on board in Austin, brought up the nine lives analogy on her blog Flux-rad and yep, that’s what it feels like, especially to the many fans who’ve endured the station’s tumultuous existence over the past few years. That’s to say nothing of its dedicated, long-suffering DJs.
The first time this happened – when WOXY left terrestrial radio in 2004 – I cried. Openly. Like, in class (Creative Writing: Fiction 203 to be exact. Understandably, people thought I was crazy.). I’d found that station when I was 15, back in 1998, and it taught me what music was, what it could be. It’s not hyperbole when I say that this station and the music it revealed to me played a role in making me who I am today. And no, after several incarnations, the station – from the switch to internet-only format, the addition of non-WOXY-produced shows like The Waiting Room, and the move to Austin – is not what it used to be. But it’s just different, not bad. Of course, independent music isn’t what it used to be either. And, obviously, the financial landscape for producing that music and the vehicles that promote it has changed too.
So I suppose what I’m saying right now is that I’m not crying. Really, I’m most upset for the DJs who uprooted their lives and families to leave Cincinnati for Austin in an effort to keep this station alive. They believed in it that much. But today’s loss of WOXY – both the station and the name, since FutureSounds now owns the rights to that – to me, is less like a friend just died (how I felt in ’04) and more a manifestation of how “the man” really can bring us down, despite all our resolve and conviction. That, sometimes, good things just have to die. Fans, not to mention labels and bands, love WOXY so much, and yet there’s no one who believes in it enough who also has the funds to sustain it in the long term. Today, on eachnotesecure.com, WOXY’s Joe Long wrote, “We have always said that if we could turn your goodwill into cash, we could do this forever,” which is both heartwarming and so fucking frustrating. Fans such as myself owe WOXY so, so much.
It’s a manifestation that, yeah, when the going gets tough, the tough get going, and sometimes they keep going, and going some more, but at some point they have to stop, either by force or by burnout.
And it almost feels weird to get so worked up, because this has happened several times before. But I don’t want to take this station for granted. And if it does come back again, who knows what kind of incarnation it will be (we just lost WOXY 4.0 or 4.5 depending on how you look at it). That’s not to say that the terrestrial WOXY that was on-air for 20 years is the “perfect” form of the station. We’ve just come a lifetime from it in five and a half years. Brave new world, and so on. I just got back from SXSW, where we bandied around the idea of stopping in on the WOXY studios. We didn’t, and I’m kicking myself now. I cannot imagine how the DJs and staff there feel considering all they work they put into showcases and lounge acts for the festival.
All I can really say is thanks so much, WOXY. And long live the future of rock and roll.